THS #065 - You MUST DO this when cold calling

Everyone talks about their cold call openers/pitch for reaching out to a new prospect, but I see very few people talking about how to approach the NEXT cold call.

As we know, not every time you get someone on the phone will result in a meeting. The problem I see people make is taking their learnings from that 1st cold call, and not applying it to future calls i.e. they try the same opener/script.

Today’s topic will include a template you can grab and use to improve upon your cold calling for the 2nd call and beyond.

Let’s jump in.