THS #077 - Content Creation

Using LinkedIn to promote your brand, share knowledge, and drive business is something I see being more important over the next half decade and beyond.

People want to work with people, and if your prospects are seeing your content frequently you are building a brand and authority in their minds.

Creating content is not easy, and it is something I have been working on for the past 19 months (and will continue working on). Over the past 28 days I have generated close to 100K views and reached 37K people.

For context, Wrigley Field the home of my Chicago Cubs, seats 41K people. Meaning my content has been seen by almost as many people who pack in that stadium to watch a ball game.

I want to help you start generating content to accomplish the same thing. As such I am giving you, the paid community, a slide by slide breakdown from a workshop I did with a 3 person firm.

Let’s jump in!