THS #093 - Crafting Cold Outreach That Actually Works

Let's be real: most cold outreach messages are terrible.

Generic. Robotic. All about the sender, never about the recipient. And with the rise of AI, it's only getting worse. Prospects are drowning in low-value, copy-paste messages that scream "I didn't take two seconds to understand your world."

But what if you could create outreach that actually gets res…